NEW YORK: GE Healthcare’s CCO Jeff DeMarrais is joining CA Technologies as SVP and CCO next month.
DeMarrais steps into the role on July 20 and will be based in New York City. He will report to CA Technologies’ CMO Lauren Flaherty and succeeds Ronald Alepian, who took on the same title at CA Technologies last January.
Alepian, who left CA Technologies in May, was not immediately available to comment on his next move.
As CA Technologies’ CCO, DeMarrais is responsible for the company’s government relations, CSR, industry analyst relations, traditional and social media efforts, executive comms, and employee engagement programs. He will oversee 50 staffers globally, according to Flaherty.
"Coming out of 18 years in GE, I have spent a lot of time in the industrial Internet space," DeMarrais told PRWeek. "I am hoping I can bring the learnings I have from my GE experiences onto the CA team to help expand their thought leadership in the application economy."
DeMarrais has worked for General Electric since 1997, when he joined as a publicity manager on NBC's corporate communications team. He moved to GE Corporate in 1999.
As CCO, a role he assumed in 2010, he has been responsible for managing and strengthening the company's reputation through integrated communications campaigns. In addition, he also led the communications strategy to expand GE's Industrial Internet IoT initiative outside the US, according to a statement.
When DeMarrais departs GE Healthcare on July 3, Will Spiers will fill in as interim CCO until a permanent replacement is found. Spiers will also continue his duties as GE Healthcare’s global PR director, the company’s Americas PR director Ben Fox told PRWeek.
During DeMarrais’ time at the company, he also served as COO for GE global communications from 2007 to 2009.
"We are thrilled to have [DeMarrais] onboard because the expertise that comes from having been at GE is a wonderful compliment to the work we are doing around powering how all these companies, no matter what verticals they are in, are becoming software businesses," said Flaherty. "There is a nice fit between CA’s vision and direction and what [DeMarrais'] experience brings to our company."
Edelman is CA Technologies’ AOR for all regions, with the exception of Asia-Pacific, which is supported by Hill+Knowlton Strategies.