Brandjackers out in force for Glastonbury 2015

The pilgrimage of mud, lost friends and happy mayhem that is Glastonbury is now underway, and with it the inevitable attempts at brandjacking.

Pyramid Stage at Glastonbury Festival 2014 (credit: Matt Crossick/PA Wire)
Pyramid Stage at Glastonbury Festival 2014 (credit: Matt Crossick/PA Wire)
As an estimated 175,000 people descend on the festival fields to pitch their tents, brands and charities attempted to cut through the noise with varying levels of success.
First Great Western trains made use of its advantage as a key mode of travel to the festival and, appropriately, brought in Soakasaurus to play folk for a captive audience.

Glamour magazine took the opportunity to push for good hair at the festival

Mobile network EE took the bull by the horns and advertised its solution to an ever present festival threat.

While San Francisco-based tech company firechat offered a solution to another perennial festival problem.

The charity WaterAid has constructed a 'loo with a view' at Glastonbury to highlight the plight of 2.5 billion people who do not have a private toilet and it aims to collect 40,000 signatures to pressure the government for action.

And Legoland Windsor, not wishing to be left out, has built a replica of the famous Pyramid stage, complete with band and fans.

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