There were many bright spots for PR firms this year at the Cannes Lions International Festival of Creativity.
MSLGroup was the big winner, bagging the Grand Prix for the #LikeAGirl campaign for Always. Edelman, FleishmanHillard, and Grey Activation and PR also won multiple Lions. And firms such as Grey Activation & PR and Weber Shandwick subsidiary Prime also won in non-PR categories.
But was it truly the breakthrough year that PR agencies were hoping for? Or do PR firms still have a way to go to catch up with the advertising shops.
Take our poll below, or tweet at @PRWeekUS with your answer.