The PR Week: The good, the bad and the bizarre from the last seven days

Your rapid-fire review of the global goings-on in PR, as viewed by PRWeek Asia editor Gary Scattergood.

Marilyn Manson at Cannes, where he helpfully pointed out that having "an avatar was not the same as having an identity".
Marilyn Manson at Cannes, where he helpfully pointed out that having "an avatar was not the same as having an identity".


So the big winner at Cannes was MSLGroup which bagged the PR Grand Prix for its Always #LikeAGirl campaign, in what has been branded a "breakthrough year for PR". Good news, too, was to be found in the handful of agencies winning awards in categories other than PR.

Less good, however, was the barrage of tweets churned out by many agencies basking in the South of France sun. Seemingly stemming from either a bargain-basement self-help book or the happy-clappy church of present day creatives, most could be boiled down to "play nicely, hold hands and all will be grand." Heavens above

Global greats

Back on planet earth, PRWeek launched its first Global Power Book; the definitive guide to the most influential people in world PR. While 300 of the industry’s brightest and best were rightly recognized, only one could take the best job title…chief happiness officer.


Over at Heinz the PR team was left to explain why the QR Code on a bottle of ketchup was more saucy than the contents inside it after a consumer in Germany was directed to a hardcore pornography site. "Clearly this was never our intention," said the firm, falling back on the excuse used by men the world over after clicking on such sites by ‘mistake’.


Meanwhile at Toyota senior bosses have repeatedly given their backing to global managing officer and CCO Julie Hamp. She was arrested on June 18 on allegations of importing illegal painkillers into the country. Hamp was promoted to her current role in March, making her the first female senior executive to reach that level at the automaker.

and Rock 'n' Roll...

We've only just recovered from last week’s PRWeek Asia awards in Hong Kong. There were big wins for Edelman, Hill+Knowlton and Weber Shandwick, while Dentsu and Marukome received three gongs for their ‘Rocking Out With Miso Soup’ campaign, which kickstarted the fading brand by turning the volume up to 11. Take a look at the video:

The movers…

In Asia their were notable contract wins for The Hoffman Agency in the tech space with TeamQuest, while RFI in China is revving up for new projects with Audi. In the States M Booth is looking in good shape after winning a deal with WeightWatchers, and Allison+Partners is beefing up after securing work with Focus Brand’s restaurant group. Over in the UK DIY chain B&Q has decided some things are best left to the experts by issuing Hope&Glory with a newly created brief, and Proof Communication has been appointed by data analytics company Tessella to boost its numbers across its customer base.

On the people front, MSLGroup’s gobal director of social media and digital Stephanie Agresta is standing down, and Weber Shandwick has promoted Chris Perry to chief digital officer. In the UK Fishburn chairman Simon Matthews is to leave after more than 20 years at the agency, and Greene King has hired Tesco PR and corporate affairs boss Greg Sage to the new role of comms director. Meanwhile in Asia Burson-Marsteller named Margaret Key its new APAC CEO, veteran Bloomberg journo Edmond Lococo joined ICR in Beijing, and in the US former Airfoil EVP David Bailey hopped over to Hotwire to head-up its San Francisco office.

And shakers…

Havas acquired London-based Just:: Health Communications for an undisclosed sum among four acquisitions announced this week, while WPP, the Daily Mail and SnapChat set up a digital content agency, Truffle Pig, so-called because "a truffle pig finds the rare and tasty". That’s the office pet sorted, then.

Final thought

Marilyn Manson worries too much: "I was worried my music would overshadow my image," he said at Cannes…

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in