The US$4.5bn Godrej Group has awarded its public relations mandate to Adfactors PR, following a multi-consultancy pitch process.
The conglomerate, which covers real estate, consumer products, industrial engineering, appliances, furniture, security and agricultural products, had previously worked with Perfect Relations, among others.
Adfactors' responsibilities iinclude enhancing the Godrej Group’s corporate reputation and PR across its business entities namely, Godrej Industries Limited, Godrej Consumer Products Limited, Godrej Properties Limited, Godrej Nature’s Basket, Godrej Appliances, Godrej Agrovet, Godrej Locking Solutions and Systems, Godrej Security Solutions, Godrej Interio and all the B2B SBU’s under Godrej and Boyce.
Vice president and head of corporate communications Godrej Industries Limited and Associate Companies Sujit Patil said, "Adfactors PR was selected through a robust multi-level, multi-consultancy pitch involving seven large firms. The selection panel drawn from across the Godrej businesses appreciated the firm’s understanding of our Group’s corporate reputation and PR needs. On the operations front, we were particularly impressed with the innovative servicing team structure recommended by Adfactors PR that includes specialists in account planning, research, analytics, as well as a national media relations coordinator. I feel this will ensure that our PR is more strategic and impactful."
He also added his thanks to Perfect Relations and the other agencies it has previously worked with.
Co-founder and Managing Director of Adfactors PR Madan Bahal said: "Through its diverse offerings, the Group touches the lives of 600 million Indians every day and thereby presents unique communication opportunities. We are confident that we will deliver on the trust placed in us."