CANNES - Wetsuits for Japanese salarymen, Chinese names for places in Great Britain and a shark-detecting buoy won Gold Lions in the PR category for Asia-based agencies.
Altogether, APAC agencies won four Gold Lions, six Silver Lions and four Bronze Lions, for a total of 14 out of the category's 79 awards.
The region took four out of the category's 17 Gold Lions.
The Gold winners were:
- 'True Wetsuits' for Quiksilver Japan by TBWA\Hakuhodo Tokyo (entrant agency) and Material Tokyo (PR agency)
- (Two Gold Lions) 'Great Chinese Names for Great Britain' for VisitBritain by Ogilvy Beijing (entrant agency) and Ogilvy Public Relations Beijing (PR agency)
- 'Clever Buoy' for Optus by Fuel Communications Sydney and M&C Saatchi Sydney
A Grand Prix in the category went to MSLGROUP New York and Leo Burnett Toronto for the Always 'Like a Girl' campaign.