Video: Weber Shandwick CEO Andy Polansky - 'PR will make its mark at Cannes'


PRWeek US editor-in-chief Steve Barrett talks to Weber Shandwick global CEO Andy Polansky about what the Cannes Lions means to him, how PR has been "elevated" in recent times, and what he's looking forward to seeing at the festival.

Polansky says he believes PR "will certainly make its mark" at Cannes Lions, and says Weber Shandwick now sends a 50-strong contingent to the festival to be inspired by the creativity on show.

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