NEW YORK: Business Wire and News Quantified have co-launched an IR tool that gauges the influence of a press release on a company’s stock market performance.
The new tool, called the Market Impact Report, gives users the ability to analyze a direct relationship between the disclosure of a corporate action announcement and subsequent stock activity for US publicly traded companies listed on the NYSE, NASDAQ, and OTC markets.
"We are big believers that there is convergence between IR and PR," said Michael Becker, SVP, financial product strategy at Business Wire. "By adding this key component to our suite of measurement services, we are enabling PR, IR, and general corporate communications practitioners to have a full view of everything going on in the markets and in the media around press release dissemination."
Market Impact Report provides users with a single report compiling an analysis of key equity variables, including value, volume, and volatility. The report combines data points correlated directly to the issuance of news.
The data analysis also incorporates comparative benchmarks, such as issuer performance versus three self-selected peer companies, as well as activity levels on non-news issue days. Additional features include a breakdown of trading by exchange, insights into block share trading, and time-stamped event day media monitoring.
The completed report’s format can be easily shared by a company’s IR and PR teams.
"One of the key components for communicators in this is media monitoring," explained Becker. "This tool will show you all articles that have been published by business media and general media about the press release since it was issued, but takes into account stock price at the time the article was posted, stock price change at time the article was posted, and volume of trading on the stock market at the time the article was posted."
Armed with the Market Impact Report’s insight, communications pros gain the ability to shape investor messaging into clear, understandable statements for stakeholder consumption, Becker added.
The price point of the Market Impact Report is $250 per report, or $2,000 for a package of 10 reports.
Press release distributor Business Wire announced its partnership with News Quantified – a platform that seamlessly integrates breaking news events with the corresponding market data – last week.