Edelman is to provide PR services to Special Olympics East Asia on a pro-bono basis ahead of this year’s event in Los Angeles, including supporting the organization’s annual fundraising dinner.
Edelman will plan and execute a series of media communication activities for Special Olympics International to help boost its reputation and influence in China as well as overseas.
"We are honored to partner with Special Olympics International and contribute to its development," said Sonny Shen, managing director of Edelman Shanghai. "The shared core value between us – the relentless pursuit of excellence – not only lays the foundation of our partnership and its promising results, but allows us to easily develop a profound and lasting relationship. "
The 2015 Special Olympics World Summer Games will be held in Los Angeles from July 25 to August 2. Over 7,000 athletes accompanied by 3,000 coaches from 177 countries will compete in 25 Olympic summer sports events. China will send a total of over 95 athletes, 34 team captains, coaches and other personnel from 20 provinces to participate in 10 events, including athletics, aquatics, football, basketball, table tennis, powerlifting, gymnastics, roller skating, bocce and badminton.
"Special Olympics International couldn’t develop without the support of various social sectors," said Mary Gu, regional president and managing director of Special Olympics East Asia. "Special Olympics East Asia is delighted to have Edelman on our side, so we can call on society to build a more inclusive and unified world through more effective communication. Edelman’s global reach combined with its local insight was a fitting match to the national development of an international organization such as Special Olympics."