The 5 stories PR pros need to know on Friday morning, 6.19.2015

Toyota president apologizes for Hamp's arrest; Brian Williams interview to air as he's moved to MSNBC; Harley looks at ways to reach a younger generation.

The 5 stories PR pros need to know on Friday morning, 6.19.2015

1. Toyota president Akio Toyoda apologized for Julie Hamp’s arrest on Friday but reiterated at a press conference in Japan that the company believes she had no intent of breaking the law. Hamp was arrested on Thursday on charges that she illegally imported drugs into the country. Amid the incident, The Wall Street Journal examined Japan’s strict drug laws.

2. Brian Williams sat down for an interview with Matt Lauer that is set to air Friday morning, a day after NBC News said Lester Holt will take over anchor duties for the Nightly News on a permanent basis. Williams has reportedly reached out to current and former colleagues in an "apology tour" of sorts before starting his new gig for MSNBC. He will still make about $10 million a year despite the change in role.

3. Harley-Davidson’s CEO is considering ways the venerable motorcycle company can reach a younger generation of customers, including bikes designed for urban riding and eventually battery-powered hogs, according to The Wall Street Journal.

4. Shares of Fitbit were up 48% on Thursday, the day of the company’s initial public offering on the New York Stock Exchange. The wearable company went public amid heavy competition from Apple and others. Its debut took place as the IPO market begins to heat up after a slow start to 2015.

5. Early Twitter investor Chris Sacca blogged on Thursday that the company’s CEO transition from Dick Costolo to interim leader Jack Dorsey has been awkward and again said the platform is failing to tell its own story. The company is reportedly putting the finishing touches on "Project Lightning," which will tie the service more closely to live events. Many PR pros, however, are looking past Twitter to other digital platforms to reach consumers.

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