Massachusetts looks for international marketing help

The Bay State is searching for support from a consultant for its marketing programs overseas.

Cape Cod Bay
Cape Cod Bay

BOSTON: Massachusetts is looking for an international marketing consultant to support its international programs. 

The Massachusetts Marketing Partnership and the Massachusetts Office of Travel and Tourism released a document this month seeking bidders with international travel industry experience going back at least a decade.

It said a "working knowledge" of French, Italian, German, or Japanese could be beneficial because the firm will "develop and implement a comprehensive international travel marketing program" as it expands its international destination-marketing programs.

The winning firm will be responsible for evaluating market data, conditions, travel trends, economic developments, assessing growth potential for current international markets and new opportunities, and coordination with similar vendors.

The contractor will also be responsible for making recommendations for the office’s international marketing strategies and programs, meeting with Massachusetts travel-linked representatives, and working with the state’s print and online platforms. It will also strategize for familiarization trips and advise on international trade relations, according to the documents.

The contract is set to run from July 20 of this year to June 30, 2016, with two annual options to renew. The contract could be worth up to $330,000 between 2016 and 2018, according to the document. Bids are due by July 1.

 A state representative was not immediately available for comment.

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