The agency was hired without a competitive pitch and will oversee comms for the brand’s launch over the summer and autumn.
Bavaria has existed in the UK since 1984 and the relaunch will focus on its quality and heritage. There will be a focus on social media, with a range of hashtags including
#heritage, #icecoldbeer, #familyowned and #Bavaria1719, in reference to the date the brewery was founded.
Claire Barber PR will work alongside advertising agency Strawman Creative.