Global Power Book: PR chiefs reveal literary ambitions

The Global Power Book entrants are an eclectic group, and this came to the fore when asked by our survey what they would do for a living if they didn't work in PR. But the literary ambitions of many were clear, with writer being the single most common answer (20).

According to responses from PRWeek's Global Power Book, which includes questionnaires from senior figures from the international PR industry, many also see themselves on the other side of the media fence, with journalist another popular reply (13).

A desire to help others was also evident. Eighteen said they would have been a teacher, eight would have worked for a charity or non-profit organisation, and five in the medical profession.

Three entrants chose animal conservation. Julian Payne, vice president of PR and corporate relations at Burberry, would have worked in animal welfare, "Malcolm Tucker-style".

Other answers reflected artistic and sporting ambitions. Nine people said they would be a sports coach and five would play sport professionally. Musician or "rock star" was chosen by six, and five wanted to make movies.

Dave Samson, general manager, public affairs at Chevron, gave this idealistic reply: "Cattle rancher by day; mystery novelist by night."

Elsewhere, 12 would have worked in politics and several targeted other roles in business, with four giving the answer "entrepreneur". Others had ambitions to run a cafe, hotel or guest house or be an interior designer.

Interestingly, very few chose sister disciplines advertising (two) or marcoms (one).

Q: If you weren’t in PR what would you do for a living?

1.Writer (20)
2.Teacher (18)
3.Journalist (13)
4.In politics (12)
5.Sports coach (9)

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