The nationwide initiative aims to bring schools together with the UK's digital industry to raise awareness of digital career opportunities.
Propeller's brief is to get more schools and agencies to participate through a programme of media relations across trade, national and broadcast media. The agency will also offer BIMA’s spokespeople as expert commentators on digital industry issues throughout the campaign.
Digital Day will take place on 17 November in schools across the country, when UK digital professionals will give students an insight into life in the digital sector and advice on the jobs that exist within the digital economy.
This year, BIMA will also run Digital Day as a virtual event, enabling more schools to participate. Students will be able to enter a competition to create new digital ideas and concepts across mobile, social media and connected devices. Entries will be judged by a panel of industry experts and sponsors, including Standard Life and Sony Music.
Last year’s D-Day event saw 4,000 students from 100 schools across the UK get the chance to work with mentors from 100 of the UK’s leading digital companies. This year, the aim is to have more than 10,000 students taking part.
Kieran Kent, managing director of Propeller PR, said: "We’re now seeing digital disruption taking place across every industry sector – from retail and travel to property and finance.
"It’s a really exciting time to be working in the digital industry but, for students trying to decide on which career path to take, the digital sector can appear to be a minefield. BIMA’s Digital Day campaign is a great initiative to raise awareness of digital career opportunities within schools."