The eight stories PR pros need to know on Friday morning, 6.12.2015

Dorsey maps Twitter's future; What to expect from Hillary Clinton's first major campaign event; Marketers embrace Women's World Cup with digital and video.

Jack Dorsey in 2008.
Jack Dorsey in 2008.

1. What’s next for Twitter and interim CEO Jack Dorsey? A focus on live events? A merger or acquisition? Making the platform more accessible? Dorsey, back at Twitter for his "Steve Jobs moment," has sidestepped questions about whether he will seek the job on a permanent basis amid demands that he quickly boost revenue. He’ll remain CEO of Square.

2. "It’s your time" will be Hillary Clinton’s message to voters when she holds the first major event of her campaign on Saturday in New York City. The speech’s focus will be on Clinton’s desire to be a "champion for everyday Americans" and it will touch on her mother’s life, as well, according to media reports.

3. The Women’s World Cup, and especially the US women’s national team, are more popular than ever. Marketers such as Chevrolet, Clorox, and Mondelez are focusing on video and digital elements as the tournament sets record TV ratings in its first week.

4. Public-sector union the American Federation of Government Employees said Thursday that hackers stole the Social Security numbers and other personal data for every federal employee in a recent data breach. If true, that would make the data loss much more serious than the government has let on.

5. Netflix won rave reviews on Thursday night for releasing the third season of Orange is the New Black hours early. It announced the decision at #OrangeCon, an event for fans in New York.

6. Honda will restate its earnings for its most recent fiscal year to reflect $360 million in costs due to the record Takata airbag recall. It expects to release the revised numbers by the end of this month.

7. Interpol is ending its partnership with FIFA, and will not accept a $22 million donation from the group from 2011 to fight match fixing. FIFA communications and public affairs head Walter De Gregorio resigned on Thursday, days after making a joke about outgoing FIFA President Sepp Blatter on Swiss TV.

8. President Obama stumped for his trade deal, which is being opposed by forces on both the left and right, at the Congressional Baseball Game on Thursday evening. The deal is facing a crucial series of votes on Friday in the House of Representatives.

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