Since 2011, the Diversity Distinction in PR Awards, sponsored by the PR Council in association with PRWeek, have honored excellence in promoting ethnic diversity within the PR sector. This initiative rewards individuals and organizations leading the charge in facilitating the recruitment, retention, and promotion of diverse PR professionals at all levels.
The program, which celebrates a milestone this year in reaching its fifth anniversary, is now accepting entries.
"Diversity at all levels is important and we need to do a better job recruiting and retaining people of color to fill positions throughout the industry," said PR Council president Kathy Cripps. "Our intent is for these awards to showcase effective practices and recognize those who are making a difference. We are pleased to partner with PRWeek for the fifth anniversary of the Diversity Distinction in PR Awards.
In an ongoing effort to recognize achievements by organizations of all types and sizes, the categories in this year’s program include Best PR Firm Diversity Initiative; Best Community Initiative – PR Firms; Best In-House Diversity Initiative; Diversity Champion; and Best New Diversity Initiative – a new category added in 2015.
The former category will recognize two winners – agencies with $25 million or more in annual revenue and firms with less than $25 million in revenue per year. Best New Diversity Initiative will focus on programs that were initiated no earlier than September 1, 2014.
"This is truly one of PRWeek’s most important annual initiatives," noted Gideon Fidelzeid, managing editor of PRWeek. "The progress illustrated by the increasing programs we see is encouraging. We understand so much more needs to be accomplished on the diversity and inclusion front. We are proud to work with the PR Council on this effort and do our part to raise awareness and spur action on this vital issue."
This year’s entrants will have the opportunity to join an impressive group of previous honorees, which includes The American Cancer Society, APCO Worldwide, Bank of America, The BrandLab, Borshoff, Burson-Marsteller, Edelman, The Lagrant Foundation, Mitchell Communications Group, Porter Novelli, Weber Shandwick, Wells Fargo, and Widmeyer Communications.
Deadline for submissions is Tuesday, August 18 at 5pm EST. An esteemed panel will judge the entries on September 29 at PRWeek’s offices in New York. Winners will be honored at the PR Council’s annual dinner on Wednesday, October 21, in New York.
For all the details on the Diversity Distinction in PR Awards and to enter, please visit http://www.prweek.com/us/diversityawards.