Asthma UK taps up Blue Rubicon for strategy brief

Blue Rubicon has beaten three agencies in a competitive pitch to land the strategic reputation brief for Asthma UK.

Asthma UK: Blue Rubicon will report to Lindsay Gormley, director of marketing
Asthma UK: Blue Rubicon will report to Lindsay Gormley, director of marketing

The agency is tasked with shaping the charity’s research comms, with the aim of growing public support for asthma research. This will include promoting research to the public and scientific media, and branching out across Europe.

The newly created brief also includes audience analysis and channel planning.

Chris Norton, Blue Rubicon MD, will lead the account and report to Lindsay Gormley, director of marketing at Asthma UK.

Someone in the UK suffers from a potentially life-threatening asthma attack every 10 seconds, according to Gormley.

She said: "It’s vital that we attract more funding for research if we are to stop asthma attacks and cure asthma. We have chosen to partner with Blue Rubicon as its expertise makes it well placed to help us meet our challenge."

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