Touch PR & Events wins Watsons Singapore deal

Year-long retainer for company following a five-agency pitch

Touch PR & Events will also oversee the My Watsons Day Out event
Touch PR & Events will also oversee the My Watsons Day Out event

SINGAPORE - Touch PR & Events has secured a year-long retainer with beauty and wellness store Watsons following a five-agency pitch.

The firm will provide professional consultancy on PR strategy and influencer engagement, while also overseeing the planning and management of the bi-annual beauty fair, My Watsons Day Out.

Watsons' general manager Daniel Teo said: "We look forward to spearheading memorable, cohesive initiatives with the team."

Other recent retainer account wins for Touch PR & Events include tearoom and patisserie Angelina, Japanese fashion label 45R and beauty device specialist MTG.

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