LONDON: Unilever has confirmed that high-profile marketer Marc Mathieu, who joined the company in 2011, is leaving the business to join technology giant Samsung.
Mathieu, who spread the philosophy of "more magic, less logic" across the business, is understood to be joining Samsung in the next few months to replace Todd Pendleton, CMO of Samsung’s US mobile division.
Mathieu, a regular on the conference-speaker circuit, is global SVP of marketing at Unilever. He is a keen supporter of startups and has spearheaded Unilever's incubation of new technologies.
The most senior marketer at Unilever after CMO Keith Weed, Mathieu speaks often about "embracing" risks and eliminating fear of failure. He has been instrumental in developing the business' "crafting brands for life" strategy, also known as "more magic, less logic."
Unilever confirmed it was looking for a replacement as a result of the departure, but Samsung has yet to announce the appointment.
"[Mathieu] will be leaving Unilever to join Samsung. We thank him for his achievements here and wish him all the best in his new role," a spokeswoman for Unilever said.
This story originally appeared on Marketing.