BOSTON: Cone Communications has appointed former Coca-Cola director Lisa Manley as EVP of its CSR strategy group, a newly created role at the agency.
Manley stepped into the role on June 1 and reports to Cone CEO Bill Fleishman. She oversees 12 staffers.
Cone historically had two different teams for CSR: one focused on sustainability strategy and comms, and another helping with cause marketing, strategic philanthropy, and related endeavors. The agency will now merge the two teams, with Manley leading that initiative.
"Cone has for 30 years done work focused on strategic philanthropy and cause marketing, but lately more and more work has looked at the intersection of corporate impacts and how a corporation can develop a more sustainable business strategy," said Manley. "The firm’s intent is to continue to grow each of those areas of focus, but with more emphasis on work with corporations and helping them to develop and communicate more sustainable business strategies."
Most recently, Manley worked at Edelman since 2012 as EVP for its business and social purpose practice. She oversaw strategy, corporate reporting, and philanthropy for brands including Darden Restaurants, HP, Humana, PricewaterhouseCoopers, and Wrigley.
No one will replace her in that role at Edelman, Manley said.
Previously, she was director, sustainability communications at Coca-Cola. During her nearly six years there, Manley was responsible for global CSR and sustainability strategy as well as communications and marketing initiatives focused on water, health and wellness, climate protection, sustainable agriculture, packaging, and women’s issues.
Before that, she served as VP and group director for Widmeyer Communications in Washington. Manley has also worked for the University of the South and Georgetown University on alumni and student initiatives.