Eight stories PR pros need to know on Friday morning, 6.5.2015

Federal employee data at risk after huge government database hack; Do's and don'ts for marketers during the NBA Finals; Pride campaigns go bigger this June; May jobs report today; Hannity as GOP kingmaker.

Image via the NBA's Facebook account.
Image via the NBA's Facebook account.

1. The personal information of about 4 million current and former federal government employees could be at risk after hackers broke into an Office of Personnel and Management computer earlier this year. The incident is already being called one of the biggest breaches of federal data ever. Investigators say Chinese hackers are to blame; Chinese officials say there’s no proof.

2. The Golden State Warriors held off the Cleveland Cavaliers in overtime in game one of the NBA Finals on Thursday. Experts told PRWeek how brands can avoid social media turnovers during the NBA’s championship series. For one, don’t apply tactics used for other events to the NBA’s social-media-savvy audience.

3. Campaigns targeting LGBT consumers are getting bigger in the US and going international this June as a decision that could essentially legalize marriage equality nationwide is expected from the Supreme Court. Maytag is just one of the quintessential American brands throwing its weight behind the issue.

4. Analyst expectations are all over the place for May’s jobs report, set to be released on Friday morning, which could have an even bigger impact on markets than usual. Update: The US economy added 280,000 jobs in May, a higher-than-expected number, but the unemployment rate rose to 5.5%.

5. Fox News’ Hannity show is the preferred media launching pad for aspiring Republican presidential hopefuls getting into the 2016 race. Four new candidates have sat down for their first interviews on the show, an others have been turned down, according to Politico.

6. Pfizer has kicked off the fourth edition of its Get Old campaign, which encourages its target audience to set off on new adventures. It also features the initiative’s first same-sex couple.

7. Sen. Ted Cruz (R-TX) is the son of a Cuban immigrant, but he’s running behind Florida Senator Marco Rubio and former Florida Governor Jeb Bush in terms of Hispanic Republican support, according to Politico. Observers blame his hawkish stance on immigration.

8. Havas Group has named Patti Clifford as chief talent officer for the holding company. She joined ad agency Arnold in 2012 and took on the chief talent officer role at Havas Creative Group a year later. 

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