Created out of environmentally friendly, up-cycled shipping containers, Pop Brixton will house over 20 food and drink traders, several retail units, work space for entrepreneurs, an art gallery, a greenhouse planted by the local community and an event space hosting gigs and cinema screenings.
The venture is said to support 80 local entrepreneurs and will create more than 200 jobs.
W will focus on the launch of Pop Brixton, promoting it as a new and exciting social destination in London. The agency will develop a consumer campaign to highlight the community benefits of the site.
Commissioned by Lambeth Council, the space has been designed by Carl Turner Architects, which has partnered with developers, The Collective, to deliver the scheme. W has been appointed by Carl Turner Architects and The Collective.
Warren Johnson, founder and CEO of W, said: "Pop Brixton is a unique and ambitious new destination and we are thrilled to have the opportunity to help announce what is set to be one of the most exciting new public spaces in London."
Stephanie Cornell, head of communications at The Collective, said: "W’s wealth of experience in launching some of London’s leading restaurants and bars, as well as its work with Wireless festival and East Village, made the agency the right partner to launch Pop Brixton."