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If you love music, it’s hard to choose your favourite eight Desert Island Discs. Having worked in the creative industry my whole life, picking just six great creative things is even harder. So I didn’t even try. Instead, this is a list of people I’ve never met, but who have inspired me creatively.
Inspiration can come from the most unexpected places. The key is to keep our eyes and ears open and our egos in check, ready to receive it.
‘Creative’ may not be in all of our job titles, but we are all creatively inspired, otherwise we would work in insurance. So here’s my island of creative inspiration.
Aaron Cole is the co-founder of PR and content agency Semaphore