His appointment follows news that Will Dunn, corporate communications, public affairs and crisis specialist has been hired as another associate director last December.
Groundes-Peace previously led the financial services public affairs practice at Hanover. His role at H+K’s financial and professional services team is to provide strategic political, regulatory and reputational advice to a range of clients.
Groundes-Peace also previously advised former Attorney General Dominic Grieve when he was the Shadow Secretary of State for Justice.
Groundes-Peace said: "I look forward to working with the team to build on this legacy and continue to deliver the pioneering new standard for communications in financial services."