Merlin CEO Nick Varney fronts response to Alton Towers crash

Nick Varney, CEO of Alton Towers owner Merlin Entertainment, has fronted the media response to the high-profile roller coaster accident at the theme park, issuing an apology while emphasising Merlin's commitment to safety and highlighting "misreporting" of alleged problems.

Nick Varney: Merlin Entertainments CEO
Nick Varney: Merlin Entertainments CEO

Speaking to the BBC, Varney said he was "totally devastated" by the incident and said his "heart goes out" to those affected.

Media interest has been intense since two carriages crashed on The Smiler ride at Alton Towers, leaving passengers trapped for hours while four suffered leg injuries.

Varney said: "Our business is about giving people safe fun memorable experiences, with the emphasis on safety. And yesterday something dreadful happened."

However, in the same interview Varney said there had been an "awful lot of misreporting" about alleged previous problems on the Smiler. He said there were "teething problems" but these didn’t relate to customer safety and were not connected to the apparent problems with breaking locks in the recent case.

He also defended the group against complaints of a slow response on the ground, saying there was "no laxness" to it and the team are "well trained".

A statement from Varney, issued by Merlin, said: "This has been a terrible incident and a devastating day for everyone here. We have a very strong record of safe operation of our rides here at Alton Towers and it is our priority. I would like to express my sincerest regret and apology to everyone who suffered injury and distress today and to their families.

"I would like to thank the emergency services and my own teams for their swift and effective response yesterday – they were outstanding. A full investigation is now underway and we will continue to work closely with the emergency services and the Health and Safety Executive to better understand the cause of this terrible accident."

The decision was taken to close the park for the time being, which has been publicised via a series of tweets from the Alton Towers Twitter account:

Nobody in the comms team at Merlin or Alton Towers was available to talk to PRWeek at the time of publication. Merlin’s agency roster includes The Firm for corporate comms and Tulchan for financial PR, both of which declined to comment.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in