INDIA - Avian Media has been awarded the PR mandate for Sony India with responsibility for developing and managing strategic communications for the company.
The deal includes emphasizing Sony’s business strengths and technology leadership, as well as building online advocacy amongst the relevant stakeholders.
Avian Media CEO Nitin Mantri said: "We have a diverse portfolio across industries and geographies. A new win in the space where our rich experience and expertise provides us a winning edge over competition will further augment and strengthen our position in the market. Working for a brand like Sony India is a great honour and it will amplify our capabilities with innovative planning and execution of successful campaigns for the brand."
The gain followed a competitve pitch in New Delhi.