NEWARK, CA: PC and tablet accessories provider Logitech has promoted Krista Todd to VP of corporate communications.
Todd stepped into the position last month and reports to Logitech CEO and president Bracken Darrell. She succeeded Nancy Morrison, who was at the company for more than 11 years before retiring in December.
Since Morrison departed, Todd took over those duties in addition to tasks that fell under her previous title as senior director of external communications. Her former duties have now been folded into her new position.
As VP, Todd is responsible for Logitech’s corporate comms, brand and product PR, and social media. She oversees ten staffers worldwide.
She explained that the CEO has a long-term strategy to transform Logitech into a product design company amid a decline in the PC industry.
"It is an exciting time to be running comms as Logitech reinvents itself to be in different product categories," said Todd. "Sharing that story is critical to the success of this transformation."
Darrell is "really involved" with comms at Logitech, which helps to elevate the visibility of the team, Todd added.
Before joining Logitech in 2011 as director of global PR and social media, Todd worked at TiVo for six years. Her most recent role at the company was senior PR director, according to her LinkedIn profile.
Earlier this year, Logitech teamed up with crowd-funded clothing website Betabrand to bring its tech products to the runway at CES, with the aim of showing consumers that its devices are functional and fashionable. Finn Partners and Praytell Strategy helped with the effort.
Logitech recently announced it is withdrawing from the OEM PC mouse business after sales in that unit declined by 26% last quarter. The company will continue to produce its own branded mice for retail.
In Q4, Logitech reported a 58% rise in earnings. The company’s net profit was $16.7 million, compared to $10.6 million in the same period last year.