Smartphones and social media make consumers 'editors' of their own news

More than one third of people feel more in control of the news they receive since owning a smartphone, with social media making it easier for them to access news, research has found.

Research carried out by newswire Digital Hub found that on average people consume 5.9 media stories a day.

Of the 7,500 respondents in the study, 36 per cent said they felt more in control of the news they received since owning a smartphone. Almost a quarter of people said they had friends or followed people whom they regarded as authorities for news.

Almost one in five (19 per cent) trusted their friends to source news. A quarter still relied on media professionals, with a similar amount (23 per cent) relying on a mixture of both journalists and friends.

Social media have made it easier for people to access news (according to 70 per cent), while more than four in five 18- to 24-year-olds and three-quarters of female respondents said they felt social media had brought them closer to the media.

Jack Peat, head of digital at 72Point Digital Hub, said: "For media and PR professionals, infiltrating these editorial controls means delivering flexible, relevant content that transcends channels and platforms.

"With social media an increasingly important part of the media mix, it is essential that a variety of media is delivered in order to reach intended audiences.

"We foresee video and multimedia to be an increasingly important part of that mix, but we don’t expect that to be at the expense of other media types, namely because people have become better skilled at filtering out the content that appeals to them."

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