Appointed on a rolling contract, CubanEight has been briefed to increase brand awareness across all levels of the business, position the company as a leader in its field and handle media relations.
Leslie Marcotte, corporate comms at Rally, explained that the UK is a key market for the company, which is listed on the New York Stock Exchange.
Marcotte said: "We’re eager to partner with a creative and strategic PR team to continue to drive awareness of Rally’s solutions in Europe. We are delighted to have CubanEight on board as it really excited us with its ideas, and impressed us with its level of understanding and track record in the enterprise technology sector."
The Rally team will be headed up by Sian Gaskell, managing director and Annabel Parkinson, account director at CubanEight.