PRCA 2015 DARE Awards winners for Scotland and NI announced

The PRCA's third DARE Awards winners in Scotland and Northern Ireland have been announced, with Smarts Communicate, Edinburgh Council and Scottish Widows among the victors.

Smarts Communicate, based in Northern Ireland, won the Consultancy of the Year award.

The agency was praised for "neat innovations to agency structure and strategy, outstanding client quotes, and a genuine and passionate team who clearly love what they do with an enviable client list".

Smarts also won the Media, Marketing and Measurement award and the Live, Launched and Loud award for its Bushmills Live campaign.

Edinburgh Council scooped the In-House Team of the Year award. Judges were impressed with efforts that resulted in public responses increasing by 501 per cent.

Scottish Widows (Lloyds Banking Group) won the Corporate Financial and Stakeholder Relations award for Scottish Widows’ Centre for the Modern Family -– Putting Family at the Heart of Finance.

The PRCA also confirmed the appointment of Clare Smith, the Scottish Government’s chief marketing officer, as the new chairman of its Scotland Group.

Smith will be joined by vice-chairman Natalie Buxton, a director at Weber Shandwick. They were elected after being uncontested during the election process.

The full list of winners:
Campaign Challenges award
Consolidated PR and The Scottish Government
Don't Get Scared, Get Checked
Consumer Relations award
Stripe Communications
IRN-BRU: Born to Support
Corporate, Financial and Stakeholder Relations award 
Scottish Widows (Lloyds Banking Group)
Scottish Widows’ Centre for the Modern Family – Putting Family at the Heart of Finance
Digital and Social Strategy award 
Citypress & Fish is the Dish
Omega-3 Awareness Campaign
Live, Launched and Loud award
Smarts Communicate
Bushmills Live
Media, Marketing and Measurement award 
Smarts Communicate
Bushmills Live
Public Sector and Third Sector award 
Borders Railway: New Tracks, New Journeys, New Beginnings
Technology, Trade and B2B Award
Hudson UK: The Great Generational Shift
Consultancy of the Year
Smarts Communicate
In-House Team of the Year
The City of Edinburgh Council

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