TINTON FALLS, NJ: Former Hewlett-Packard CCO Bill Wohl has joined data management software company Commvault Systems as communications chief.
Wohl stepped into the newly created role of CCO on Monday, reporting to Commvault CMO Chris Powell. The company created the position because it sees the value of communications as a "strategic imperative" internally and externally, Powell told PRWeek via email.
Wohl oversees a comms team of six staffers, along with Commvault’s agency relationships around the world. The company works with Shift Communications in North America, as well as six agencies in EMEA and 10 in Asia-Pacific.
Wohl is responsible for internal comms, industry analyst relations, product publicity, business press media relations, and social media. He is also tasked with counseling Commvault CEO Bob Hammer, managing crisis comms, and overseeing company messaging and positioning.
"Those of us in communications don’t get a lot of opportunities to help shape the future of a business, and there is a real opportunity here to take Commvault to the next level," said Wohl.
Prior to this, Wohl ran his own consultancy Wohl Communications for three years. Commvault had been one of his clients since September. His other clients included Unify, Schneider Electric, The Reputation Institute, and Zuora.
Commvault initially brought Wohl in as a consultant to evaluate its comms function and determine whether it was best positioned for company growth. In November, he began supporting its brand refresh, which includes a new logo. The changes will roll out over the next couple of months, but the company’s name will stay the same.
"The rebrand is about a new look, change of tone of voice, and a clearer presentation of messaging and graphical representation of the company," he said. "The tech industry is constantly evolving and Commvault needs to change to keep up with the times."
Commvault’s global creative agency McMillan is helping with the new branding.
Commvault’s senior director of PR and analyst relations Liem Nguyen departed last October, and he has not been replaced, confirmed Wohl. Nguyen joined Touchdown PR as an SVP, according to his LinkedIn page.
In 2011, Wohl served for roughly nine months as HP’s CCO. While there, he provided executive counsel, shaped messaging, directed crisis and media response, and drove a program of reputation communications to help reposition HP in a period of management transition and scrutiny.
Before that, he worked at SAP for nearly 12 years, most recently as VP and head of global field communications.
Earlier in his career, Wohl was director of corporate communications for DecisionOne.
Wohl appeared on PRWeek’s Power List in 2011.