Instinct PR enhances client list with Ultimo win

Lingerie brand Ultimo has appointed Instinct PR on a retained basis following a non-competitive pitch.

The agency’s remit will be to use its fashion experience and target both consumer and trade media with brand campaigns as well as raise awareness of shop launches.

Jonathan Kirkby, founder of Instinct, said: "The team put their heart and soul into the pitch and I’m so pleased Ultimo saw our passion and enthusiasm for the brand. We are looking forward to introducing the concept of Ultimo lingerie styling and helping women think of lingerie as part of their fashion style."

Michelle Mone, founder of Ultimo, said the company wanted an agency with "untouchable fashion credentials".

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