Burson-Marsteller's Bill Orr exits for Double Forte

He joined the WPP firm in early 2013 as West Coast market leader.

Burson-Marsteller's Bill Orr exits for Double Forte

SAN FRANCISCO: Bill Orr has left his West Coast market leader post at Burson-Marsteller to join independent PR and marketing firm Double Forte as EVP and chief strategy officer.

Double Forte said in a blog post on its website that Orr joined the firm in a newly created position. It said his "broad experience delivering strategic thinking and effective creative implementations, coupled with his entrepreneurial spirit and incredible client-focused attitude, match our values."

Hiring Orr, it added, will allow Double Forte to become "a smart, aggressive agency that can match a client’s unwavering need for strategy, storytelling, and creative execution."

Orr was not immediately available for comment. He left Burson in April, according to his LinkedIn profile, which was updated to reflect the new role.

Representatives from Burson were not immediately available for comment.

Orr joined Burson in January 2013 as EVP and West Coast market leader in the firm’s San Francisco office. Before that, he was EVP and GM at Racepoint Group. Orr previously worked at Porter Novelli and MSLGroup.

Double Forte, founded in 2002, is a firm focused on consumer marketing, according to its website, which lists Clif Bar, Mission Foods, Chiquita, Old Navy, and Oreck as clients. The agency is headquartered in San Francisco and has offices in New York and Boston.

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