The National Autistic Society picks Hopscotch Consulting for educational brief

The National Autistic Society (NAS) has called in Hopscotch Consulting on a retained basis to work on its MyWorld campaign, after being impressed with the agency previously.

Autism: More than one in 100 people in the UK are on the autism spectrum
Autism: More than one in 100 people in the UK are on the autism spectrum

The agency was asked by NAS to present strategy and ideas for the brief.

After securing the non-competitive pitch, Hopscotch is tasked with helping to position MyWorld as the go-to resource for school and nursery staff looking for autism support.

The brief includes coming up with creative ideas and a marketing plan. The agency will also work on advertising and social media campaigns, with the ultimate aim being to increase the number of teachers and educational professionals on the NAS database by 200 per cent.

Chrystyna Chymera, marketing manager at The National Autistic Society, said Hopscotch was the ideal partner because of its experience with engaging schools and producing campaign ideas.

"Autism training is not currently mandatory for teachers and 43 per cent of young people with autism in England feel teachers don’t know enough about the condition."

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