NEW YORK: The Women’s Forum of New York has brought on Ogilvy Public Relations to support an effort that aims to increase the number of qualified women on corporate boards.
Ogilvy began working on the business at the beginning of May after an informal meeting with the nonprofit, explained Jennifer Risi, MD of Ogilvy Media Influence and head of North American media relations.
The firm is handling messaging, thought leadership, and executive visibility for the organization through the end of the year, as well as helping to drive awareness of the Corporate Board initiative.
Women hold only 19.2% of Fortune 500 company board seats, according to a report by Catalyst in its 2014 Census of Women Board Directors.
Ogilvy will focus on making the group’s annual Breakfast of Corporate Champions & Symposium on November 19, 2015 a must-attend event, Risi said. The agency will also coordinate a networking program to connect Women’s Forum senior leaders with national top-tier media, she added.
The firm’s New York office is leading the account.
Founded in 1974, the Women’s Forum is comprised of 450 female leaders across businesses and arts in New York.
Last September, Ogilvy handled social media for UN Women’s #HeForShe pledge, as well as serving as a senior advisor to the organization and working with its executive director. The agency also managed earned media around the campaign’s launch event at UN headquarters in New York.
This story was updated on May 15 with more recent statistics.