BlackBerry comms leader Heidi Davidson steps down

She was promoted to her most recent role at BlackBerry at the end of last year.

BlackBerry's Leap device
BlackBerry's Leap device

WATERLOO, ONTARIO: Heidi Davidson, SVP of communications at BlackBerry, is stepping down from her role at the mobile-device company.

"I can confirm that Heidi Davidson is leaving BlackBerry," said Adam Emery, VP of corporate communications at the company, via email.

"[Davidson] has made a significant contribution to the company through several transitions," he added. "We wish her all the best."

Additional details about her departure or her successor at BlackBerry were not disclosed.

Emery was promoted from VP of North American communications to his current role at the end of last year. At that time, he took over Davidson’s global comms responsibilities as she shifted to handling brand and digital for BlackBerry.

Davidson joined BlackBerry in March 2011 after more than 10 years in senior comms roles at MasterCard, according to her LinkedIn profile. She previously worked at Brodeur Worldwide and John Mallen Communications.

BlackBerry CEO John Chen said at an event this month that his turnaround plan for the company focuses on expanding its software business so it branches out from handsets, in which it has less than 1% of global market share.

Last December, BlackBerry shifted from its former global AOR model to enable its communications teams to work with local agencies. At that time, the company said it will continue to work with PR partners APCO Worldwide and Text100 in several markets around the globe.

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