1. British Prime Minister David Cameron isn’t going anywhere. The UK’s Conservative Party swept to victory in Thursday’s national election amid a disaster for its rival Labour Party in Scotland. The results stunned pollsters, who predicted a much more convoluted result.
One brand that got a boost from the vote is Lego, which was used creatively by Mashable to tally the results.
2. Nike is lending President Barack Obama an assist as he campaigns for a Pacific free-trade-zone deal this morning, saying such a pact could result in 10,000 jobs in the US. Yet the president’s visit to the sneaker giant is not without controversy, with some seeing it as Obama wading into Nike’s rivalry with New Balance.
3. Five things to watch in this morning’s April jobs report, due out shortly after 8 am, per The Wall Street Journal. Analysts are wondering whether hiring numbers will return to last year’s form and are also keeping an eye on wages. Update: The economy gained 223,000 jobs last month, dropping the unemployment rate to 5.4%.
4. Tom Brady shook off questions about the Deflategate report during a Thursday night appearance at Salem State University in Massachusetts, saying it does not tarnish the New England Patriots’ latest championship and that he hasn’t had time to "digest" the findings. The PRWeek team kicked around what the NFL’s inquiry into the Super Bowl champions means for their reputation, and Brady’s, in this week’s podcast.
5. Hillary Rodham Clinton can’t control the news cycle, but that’s not a bad thing, argues Politico’s Jack Shafer. The former first lady has only answered seven questions from the media since launching her campaign on April 12, according to The New York Times’ Amy Chozick.
6. Tribune Publishing has bought U-T San Diego, the media company formerly known as the San Diego Union-Tribune, in an $85 million deal. The acquisition also includes nine weekly newspapers and a range of digital properties. Tribune Publishing spun off from Tribune Media last year.