A range of organisations, from betting firms to clothing brands, have been referencing the 2015 general election.
Innocent Smoothies #DogsAtPollingStations was the top trend on Twitter yesterday afternnon, with more than 26,000 tweets using the hashtag. The idea to get voters to tweet pictures of their dogs at polling stations was devised by Helena Langdon in the Innocent PR and digital team.
Langdon said: "Everyone was talking about the election yesterday, but we wanted to talk to people about it in a truly innocent way. I think the hashtag was so popular because people were looking for a bit of light relief amongst all the serious commentary."
Never one to shy away from controversy, Paddy Power has gone all out with its election-themed promotion. The firm’s Twitter feed has been full of Vine compilations of the various leaders:
Farage is absolutely pumped for #ElectionDay...https://t.co/ykeaOQvIeA
— Paddy Power (@paddypower) May 7, 2015
And it even left a cheeky message for Prime Minister David Cameron:
We're just going to leave this here... pic.twitter.com/SVP1SzIYUi
— Paddy Power (@paddypower) May 6, 2015
Fashion retailer Asos kept it simple by encouraging its 846,000 followers to make their vote count:
Wise words for today from @lenadunham.... #GE2015 pic.twitter.com/FDnyI7LJ8V
— ASOS (@ASOS) May 7, 2015
EE took on the role of class joker, attempting to inject humour into proceedings. The network’s video gives a taste of what party leaders will be getting up to tonight:
Time to take the #power back. Watch what those MPs have been getting up to... https://t.co/DbVRKV1T1g
— EE (@EE) May 6, 2015
Meanwhile, The Fragrance Shop tried to boost sales buy giving a plug to the latest line of Lacoste perfumes:
There may be an #election going on but we still can't decide our fave #Lacoste fragrance! http://t.co/fTxHmt5WnJ pic.twitter.com/jmkZgT9hRm
— The Fragrance Shop (@FragranceShopUK) May 7, 2015
CV Library followed Paddy Power with a bit of old-school promotion, albeit a little less controversially:
Look out for our Ad-Van on the streets of London today! Who'll be looking for their next job? #cvelection pic.twitter.com/vwqISd8sM7
— CV-Library.co.uk (@CVLibrary) May 7, 2015
