TNR is to work with Usurv to create the service, called the TNR/Usurv Survey.
MD Amanda Poole-Connor told PRWeek it would be a "PA wire quality survey", with the ability to interview at least 2,000 members of the public. The content will be made available to PA journalists to form the basis of stories.
Poole-Connor said: "The key thing is the survey is written by journalists for journalists, with a really keen understanding of what it is that’s going to make a really good story."
TNR marks its 15th anniversary this year, and Poole-Connor said a rebrand later in May would see the introduction of a new logo. She said the current logo mirrored Sky or ITN, and was outdated.
"We feel that, as we’ve adapted to a much more content-heavy, digital online platform content production, we’re much more creative in our approach to production and distribution. We felt it was time for a logo and brand identity that reflects that."
PA acquired a 40 per cent stake in TNR in 2002, and five years ago merged the venture with its PA Photocall agency after buying it outright.
Recent work for TNR has included video content for Virgin Atlantic’s #FlightDecks campaign, which included a live gig on board a Boeing 787, and working with the Museum of London. TNR is set to work with the latter this month as part of a photo exhibition for its We Are London campaign.