Eurocamp hires BJL as retained PR agency following competitive pitch

Eurocamp, the European holiday company, has hired Manchester agency BJL on a retained basis to manage its communications activity.

Eurocamp: Club Colombier in Frejus, French Riviera
Eurocamp: Club Colombier in Frejus, French Riviera

The incumbent agency is Amaze PR.

BJL will develop campaigns to support customer retention and acquisition, with target audiences shifting throughout the year. The brief will centre on communicating Eurocamp’s commitment to delivering a different kind of holiday experience.

BJL has previously worked with Eurocamp on sponsorship campaigns and helped to introduce new customers to the brand as well as increasing awareness among the younger, toddler family market.

Rebecca Hardy, group account director at BJL, said: "We love the travel sector and our team has lots of experience in holidays, hotels & tourism, with Eurocamp being one of those brands everyone feels a natural affinity with. As a brand with a genuine ability to evoke hazy childhood memories, we’re thrilled to have the opportunity to work with the Eurocamp team, extending their profile and developing innovative creative ideas that reflect the warmth of the brand."

The account win adds to the agency's roster which includes Lambrini and Ronseal, both of which consolidated their marketing and comms activity with BJL this year.

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