Mixmag hires W to promote global media network

Dance music brand Mixmag appoints W to boost digital profile after non-competitive pitch.

Making music: W and dance brand Mixmag
Making music: W and dance brand Mixmag

W will create a campaign which illustrates how Mixmag is a brand that attracts a monthly audience of more than five million dance fans across the globe. The campaign will also promote the recently launched Mixmag Media Network - a directory of the world's best dance music channels on YouTube with an audience of around 22 million subscribers.

The network offers opportunities for international brands to tie up with artists to co-create video content – enabling magazines to digitise their brands through YouTube.

Jerry Perkins, chief executive of Mixmag Media, said: "We approached W already aware of its strong reputation and were impressed by its understanding of our business, our ambitions and its passion for bringing our story to life. We look forward to working with the W team to further enhance our reputation among brands and businesses seeking to credibly engage audiences via dance culture."
Warren Johnson, chief executive and founder of W, added: "Mixmag has a truly compelling story – its media network sits right at the heart of the major media trends, spanning YouTube, dance music and native advertising. We are hugely looking forward to delivering high-level strategic consultancy services in both the UK and US and very excited to bring Mixmag’s powerful success story to life."

Earlier this year W won the PR account for Live Nation’s Wireless Festival 2015.

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