The two organisations, which announced that they were forming an alliance last December, have now outlined how the official partnership will benefit the PR industry, including discounted subscriptions to PRWeek for PRCA individual and corporate members, an all-new jobs site and a whole raft of national and regional events.
All individual PRCA members joining or renewing their membership will be given the opportunity to take advantage of a combined PRCA membership and PRWeek subscription. In addition, PRCA corporate and agency members will be able to take advantage of discounted subscription packages.
PRCAJobs, a new recruitment site powered by PRWeek, will launch shortly, providing PRCA members with the latest jobs and career advice. Members will be able to take advantage of preferential rates for posting vacancies.
PRWeek and the PRCA will also work closely on flagship products including regional and national events and will continue to work together for the good of the industry, championing best practice and creating a platform for the PR community to network and do business.
Francis Ingham, PRCA director general, said: "This is just the latest stage in what is now the most powerful alliance in PR – and there's more to come.
"By working together so closely, we are able to deliver significant and tangible benefits for PRCA members, PRWeek readers and the industry as a whole. We're all winners today."
George Buckingham, group director at PRWeek, said: "There are many mutual benefits in the world's leading PR industry title partnering with the most respected trade body and its international network. We look forward to further co-operation in the future, providing gold standard products and services to communications professionals here and around the globe."