Getting geeky, brands are. Hmmm.
May 4 is Star Wars Day, an unofficial holiday. To those nearly pulling out their hair buns to make the correlation between the date and Star Wars, it is mainly due to the fact that its slogan "May the fourth be with you," is an easy pun that plays on the movie’s most famous catch phrase "May the force be with you."
Instead of dueling with lightsabers, it is a battle of wits for brands across all industries. Consumer brands, airlines, and even endurance event series Tough Mudder are posting images and videos to honor the day.
Check out the tweets below, you will:
Happy Star Wars day! #MayThe4thBeWithYou #liveyoung pic.twitter.com/4cAvT0REct— evian (@evianwater) May 4, 2015
The force is strong with this one. #MayThe4thBeWithYou pic.twitter.com/EY8xwzNyAh— Home Depot Canada (@HomeDepotCanada) May 4, 2015
The wingspan of a JetBlue Airbus A321 is roughly the length of 26 lightsabers. #MayThe4thBeWithYou #ThePlaneTruth pic.twitter.com/02qEjAINvU— JetBlue Airways (@JetBlue) May 4, 2015
Do... or do not. There is no fry. #MayThe4thBeWithYou pic.twitter.com/7A8258ENbc— McDonald's Canada (@McD_Canada) May 4, 2015
These are the Zs you're looking for. #MayThe4thBeWithYou pic.twitter.com/kdA1V0VX5w— Nissan (@NissanUSA) May 4, 2015
Princess Leia would love to don these buns! #MayThe4thBeWithYou #StarWarsDay http://t.co/t63VLKu9zw pic.twitter.com/lX9ibN6079— Pillsbury (@Pillsbury) May 4, 2015
The lightsaber is the tool of a jedi master, the Pilot G2 is the tool of wordsmiths! #MayThe4thBeWithYou pic.twitter.com/HjqH9M2mta— PilotPenUSA (@PilotPenUSA) May 4, 2015
Watch our new parody you will: http://t.co/d1ftT6y6ie. #MayThe4thBeWithYou #MayTheFourthBeWithYou #Startourage pic.twitter.com/ThbGZMjwR4— Quiznos (@Quiznos) May 4, 2015
May the Fourth Be With You. pic.twitter.com/XZOw3tVD8Z— Tough Mudder (@ToughMudder) May 4, 2015
"I find your lack of Vespa disturbing" @starwars #StarWarsDay #MayThe4thBeWithYou pic.twitter.com/ysGJPd4cbt— Vespa (@Vespa_Official) May 4, 2015