Lotus UK to promote Central America as tourism destination

Central American tourism promotion agency CATA has selected Interface Tourism Group to lead PR activity across Europe, with Lotus UK handling duties in the UK.

Central America: Lotus UK will promote seven countries to UK travellers
Central America: Lotus UK will promote seven countries to UK travellers

Interface will co-ordinate the tourism promotion of CATA across six European countries from Madrid. The brief includes promoting seven countries in Central America: Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama.

Jules Ugo, managing director of Lotus UK, said the agency will be promoting the sustainable initiatives and looking to "increase visitor numbers from the UK".

Carolina Briones, general secretary of CATA, said the goal is to increase pan-European growth by initiating a multi-market approach: "Interface has understood our goal and their knowledge and experience means they can bring our message to all European markets."

"During 2014 there were 9.6 million international tourist visitors to Central America. Spain provided the highest volume of visitors followed by Italy, Germany and Holland," she added.

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