Head of PR at The Sun plays down accusations of hypocrisy after front-page debacle

The Sun has denied accusations it is being two-faced after the English and Scottish front pages contradicted each other by supporting rival political parties.

The Sun: Supporting SNP in Scotland & The Tories in England
The Sun: Supporting SNP in Scotland & The Tories in England

The splash in The Sun supported the Conservatives, listing three reasons to vote for them including the need to "stop the SNP running the country".

Meanwhile, its sister paper the Scottish Sun led with the headline ‘Stur Wars’ – providing full backing to SNP leader Nicola Sturgeon.

#ScottishSun has started trending on Twitter, with the hashtag generating 11.7k mentions at the time of publication.

Stewart Wood, a Labour peer, shadow cabinet member and adviser to Ed Miliband, called out Rupert Murdoch on Twitter, claiming the antics of his papers would not escape scrutiny.

Dylan Sharpe, head of PR at The Sun, jumped in quickly to defend the national.

He also claimed that Labour did not notice when different editorial stances were taken previously.

However, a Twitter user pointed out that the papers Sharpe was using to demonstrate his point were from two different elections - the 2010 general election and Scottish party election.

Despite the papers having separate editorial teams, this has led to widespread ridicule on Twitter and appears to be generating more positive coverage for Labour.

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