Video: PR360 insights from MSLGroup, Coral, Discovery Communications and PRCA

Valuable insights into the latest trends and thinking in global PR were gleaned during PRWeek's PR360 event in London. We interview four expert contributors about making the right video, comms in the marketing mix, culture versus strategy, and the growth of PR across the world.

PR360 began on Monday 27 April and runs until this Thursday (30 April). The line-up includes a two-day PR Summit, a series of social media and PR workshops, an internal comms focus day, and the PRWeek Global Awards.

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