Mischief will develop campaigns using the brand proposition of ‘Water Made Exciting’. The agency will also support SodaStream's repositioning as a premium sparkling-water brand.
Mischief will report to Fiona Hope, UK managing director, SodaStream. Hope said: "SodaStream has a great story and is riding a wave of growth in water consumption, so we were looking for a PR partner that can push boundaries to deliver creative and results that will drive business growth. Mischief is renowned for playing with the norm and the team fully understands what we’re trying to achieve."