UK-based Babel hires Golin's Kawashima to lead US expansion

She will lead the US operation out of San Francisco.

Caroline Kawashima
Caroline Kawashima

SAN FRANCISCO: UK-headquartered tech firm Babel PR has hired former Golin exec Caroline Kawashima to lead its new San Francisco operation as it expands in the US.

Kawashima joined Babel at the end of March as EVP and US head, reporting to founder and joint MD Ian Hood. Prior to this she spent nearly two years at Golin as executive director and SVP of the enterprise technology practice.

Golin representatives were not immediately available to comment on Kawashima’s departure.

Babel, which specializes in b-to-b communications for the mobile and telecoms sector, previously had a presence in Silicon Valley with freelancers. Now the firm has five staffers in the region, and it plans to look for larger office space there as it continues to hire employees, said Kawashima.

While Kawashima plans to continue expanding the agency’s roots in b-to-b tech for mobile and telecoms, she said there is also growth potential in broadcast and media technology, as well as startups.

Babel’s clients include Axell Wireless, BICS, Devicescape, Infobip, Intercede, Fastback Networks, MailChannels, Ruckus Wireless, and Tektronix Communications.

"The disruptive tech space is really exciting and it’s where I felt I could use and leverage most of my broad experience," Kawashima said on her decision to join Babel.

"A lot of boutiques our size are focused just on media relations. That’s our bread and butter, but clients today have really gnarly business challenges and it requires more than just a quick pitch angle – it requires a deep understanding of their business," she added.

Kawashima hopes to get Babel on the map in San Francisco this year, and she said she’s excited to go through the experience of building a business model from scratch for the firm in the US.  

Another of Kawashima’s objectives is to address the lack of diversity within the industry and make strides to fix the situation, she said.

Prior to Golin, Kawashima spent more than a year and a half at Social Persuasion as a strategic communications consultant. Before that, she was a VP at Bite Communications for a year. She also previously worked at Racepoint, Autodesk, Edelman, Porter Novelli, and Resource Marketing.

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