KANSANS CITY, MO: H&R Block has appointed Tom Collins, former director of external communications at the company, to serve as head of corporate communications.
Collins said his new role is the result of a consolidation at H&R Block that combined the external, internal, and channel communications teams into one streamlined group.
The new structure means the team now sits at about 10 staffers, bringing "a lot more synergy" across communications, said Collins.
His role, he added, maintains the external communications lens, but now includes working to ensure all staff is routinely updated. He continues to report to H&R Block CMO Kathy Collins.
"I was in the Army for 30 years, [and] the Army focuses on internal communications too," he explained. "H&R Block takes it to an entirely new level."
In the last year, the company rolled out a "revamped" internal website, said Collins. He added that two major factors – collaboration and integration – were critical both in the Army and in his current position.
Before joining H&R Block in June 2014, Collins was the deputy chief of Army public affairs at the Pentagon, according to his LinkedIn profile.
He has also served as director of public affairs for the International Security Assistance Force and US Forces in Afghanistan, the Army’s chief of media relations, the director of public affairs at the US Army Forces Command in Atlanta, and the director of public affairs and spokesperson for Operation Enduring Freedom for the US and Coalition forces in Afghanistan.
Additionally, Collins spent 10 months as a senior associate at FleishmanHillard between 2001 and 2002 through a US Army Training with Industry program.