Noble Group calls on Bell Pottinger for crisis comms

Noble Group, Asia's largest commodity trader, has brought in Bell Pottinger for crisis management, after shares in the group fell by almost a third following research criticising the company's financial reporting.

Credit: Jerome Favre/Bloomberg via Getty Images
Credit: Jerome Favre/Bloomberg via Getty Images

Reports published by Iceberg Research attacked the Singapore-listed company's accounting tactics. Noble Group mines iron ore and coal and produces agricultural products, as well as shipping the commodities globally.

Bell Pottinger's Asia arm is working on crisis comms for the group, with Argentus PR handling the work from London and Europe and Citadel PR managing comms in Australia.

Last week, the company publicly reassured investors by pledging to increase disclosure in its first-quarter results and give details on commodity-backed financing.

Speaking at the Financial Times Commodities Global Summit, Yusuf Alireza (pictured), Noble’s CEO, said the company was committed to increasing disclosure of information to avoid a repeat of investor attacks. He said "providing more transparency is the lesser of the two evils" even if it costs the company a competitive advantage.

In a further attempt to ensure transparency, for the first time journalists were allowed into Noble's AGM held at the end of March.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in